23 - 24 April 2025 | ExCeL London
MEET THE RISING STARS OF HR & RECRUITMENT TECH
The Start-Up Zone is the ideal place to find the best new tech businesses at our show. These platforms and tools are fresh off the press, packed full of innovative and creative solutions to your most pressing problems.
Every year, each exhibitor within the Start-Up Zone has the opportunity to enter our Start-Up Showdown! This competition, hosted by industry thought-leader Bill Boorman in 2023 & 2024, allows our Start-Ups to take the spotlight and show us what they're made of.
In 2024 on Day 1, each Start-Up pitched to our judges – Alan Walker, Ali Hackett, Bill Fischer, Howard Flint, Mark Seeman, Tania Rahmen & Vessy Tasheva – in the Start-Up Theatre.
Then, on Day 2, the five finalists – Alda, Inploi, Mimosa, Scotty AI and Welliba – took to the stage in our Keynote Theatre for the finals. It was a tough choice, but after some deliberation, our victor emerged... Inploi! See them in 2025 at the free stand they won!
If you're a start-up in HR & recruitment technology, launching your shiny new solution in the UK market, we'd love to hear from you!
There's still room in our Start-Up Zone for fresh tech and fresher ideas. If that sounds like you, why not get in touch with our team today?
A place in the Start-Up Zone come with the opportunity to compete in the Start-Up Showdown, where you can demonstrate what your business offers to our fresh panel of judges.
Come out on top and you could win a free stand at HR Technologies UK 2026!
MEET HEALTHKEY, WINNERS OF THE 2023 START-UP SHOWDOWN
Who are Healthkey?
HealthKey is an integrated health and wellbeing infrastructure. We connect employers, insurers, health plans, and EAPs directly with health & wellbeing providers, providing one-to-many procurement and integration in an easy-to-use platform that gives end-users a unified user experience.
What made you decide to join us at HR Technologies UK in 2023?
A big part of it was the Start-Up option, being able to join a conference on a smaller commitment. We were so early that we’d just had the first version of the product just out, and we only had two people on the team. We wanted to go out to the market, meet people face to face, be able to have those conversations, really test our assumptions, but do it in a really safe, low touch, low commitment way. It was a way to test the waters in a sense, to see how well that works and learn from it.
How was your experience of the Start-Up Zone on the exhibition floor?
You could tell I think, because it was marketed in that way, that the people who came and talked to us were in that mindset of "This is something new. It might not be the most well-established brands." But people were sort of looking for, "What's the new thing, what's the new technology?" And we saw people who were primed for that. And then we also met other founders in the same space. It made sense to make some good connections with what other people are building and learn how we fit into that landscape.
What was it like to compete in the Start-Up Showdown?
Being at that stage, we used it as a way to test and perfect the pitch that, essentially, we end up going out and using for fundraising. It’s just great to be able to get on a stage and pitch in person in front of an audience. You do so many of those online, where you sit and pitch what you're doing. It's a different energy when you're doing it live to an audience, and I really like that. It's a lot easier to learn from I find, than when you're doing that online.
– David Tejs Jørring, CEO & Founder, HealthKey
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